Sint-Oedenrode - As of January 1, 2025, Genson will have a renewed management structure. In order to optimally initiate the strategy for the company in the coming years, our board of directors has now grown to two equal CEOs: Frans de Vogel and Li-Ang Yah, who together will be responsible for the day-to-day management of Genson. Frans as CEO I COO will mainly focus on Operations & Cultivation, and Li as CEO I CFO on Finance and other disciplines. This new set-up ensures that we can make the best use of our knowledge, experience and leadership. The board is complementary to each other and the two of us can make quick and decisive decisions.

With this strengthened management we are stronger than ever to realize our growth ambitions. This step will allow us to focus even better on innovation, sustainability and further expanding our position as an international supplier of soft fruit plants, strawberries, raspberries and leeks. The management has drawn up a new strategy for the company, which will be implemented in the coming years.

We look to the future with confidence and remain committed to delivering the highest quality to our customers and partners worldwide.