In the 1960s, the family van Gennip began with the cultivation of strawberries and strawberry plants, when Marinus van Gennip bought his first piece of land in Son en Breugel. He had four sons with Ellie. Theo, Peter, Anton and Marc. After school the boys helped out in the field and learned the trade from their father. All four of them developed a passion for horticulture and followed in father's footsteps. Mari van den Heuvel who was already working at Marinus as a young boy, started his own cultivation company in Nuenen in the mid-1980s. He did this together with Karin van Gennip, a cousin of the family. The brothers van Gennip and van den Heuvel kept in touch over the years and were always there for each other. In 2015 the forces were combined and Marco, the son of Mari and Karin, made his entrance. The family van Gennip also engaged in a collaboration with Bart Goorts from Someren, a young entrepreneur with grower's blood.

The family business grew into the Genson Group. A partnership consisting of Genson Quality Plants, Genson Fresh Fruits & Vegetables and Genson Technical Support. Together we grow!