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Our mission

Genson is a company with roots in agriculture and horticulture. We develop, grow, and supply high-quality strawberry and raspberry seedlings, and we also grow fresh, flavorful strawberries and raspberries of consistent quality.

With a reliable and solid foundation, an entrepreneurial spirit, and a shared sense of responsibility, we work together with passion to develop sustainable solutions for a healthy food chain—for today and tomorrow.

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Our Vision

We dream of a world where healthy food is available all year round. As pioneers in a changing world, we strive for excellence in sustainable farming, driven by exceptional people, performance, and products.

Genson brings together talent, technology, and agriculture to make a difference for a future-proof food supply chain. In this way, we create value for today and for future generations.

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Excellent in sustainable farming

At Genson , we Genson that sustainable cultivation starts with people. That’s why collaboration, engagement, and development are at the heart of everything we do. Our “Together” values guide how we work and interact with one another—in the greenhouse, in the field, in the office, and in our collaborations with customers and partners.

With “Together we care,” we show our commitment to people, plants, and the environment. “Together we do” stands for decisiveness, responsibility, and delivering reliable quality. And with “Together we grow,” we continue to invest in knowledge, innovation, and the development of our organization and employees. In this way, we work together to build a future-proof cultivation system and strive every day for excellence in everything we do.

Our strengths at a glance
A commitment to people, plants, and the environment, with a focus on quality, safety, and sustainability
A practical approach and reliable execution, with efficient and stable cultivation and production processes
Continuous development of people, knowledge, and technologies, with a focus on the future
Strong partnerships with customers and partners, based on trust and commitment
An innovative and forward-looking approach within the soft fruit sector

Our strength in numbers

strawberry

60+

Years of experience

For over 60 years, we have been building expertise, craftsmanship, and trust within the soft fruit sector.

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200+

Permanent employees (+1,000 seasonal employees during peak periods)

During peak periods, our core team of permanent employees is supplemented by a large pool of flexible workers, allowing us to adapt continuously to seasonal fluctuations.

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500+

SNF-certified beds

Our housing meets SNF standards, ensuring that we provide high-quality, inspected living accommodations for our (seasonal) employees.

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450+

Hectares of land (including 50 hectares of greenhouse space)

With a large and diverse growing area, including modern greenhouse facilities, we maintain control over production and quality throughout the year.

From origins to growth

Genson began as a family business in Brabant, rooted in a deep passion for soft fruit and the craftsmanship that goes with it. Building on this foundation, the company has grown step by step, with a focus on cultivation, commitment, and long-term relationships. The down-to-earth mindset and hands-on approach that define us remain at the heart of how we work and collaborate.

Over the years, Genson has Genson into an internationally operating organization within the horticultural sector. What began as a cultivation operation has evolved into a multifaceted company centered on knowledge, innovation, and collaboration. By continuously investing in people, technology, and processes, we are able to respond to a changing market and the growing demand for sustainable, year-round production.

Today, Genson consists Genson two complementary business units: Genson Plants and Genson Fruits. Through Genson Plants, we focus on the development and production of high-quality strawberry and raspberry plants, while Genson Fruits focuses on the cultivation and supply of fresh soft fruit.

With a clear focus on sustainable, year-round production, we are building the future of soft fruit cultivation every day. Together with our customers and partners, we are developing innovative solutions and long-term partnerships, always prioritizing quality, reliability, and growth.

Careers at Genson

At Genson of a dedicated team where craftsmanship, collaboration, and professional development are key. Whether you’re an experienced professional or looking to learn the trade, together we’ll ensure growth, quality, and a strong future.

Careers at Genson

Want to learn more about Genson?

Do you have questions about our plants, fruit production, or partnerships? We’d be happy to tell you more about our organization.

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